Promotional Products Information

promotional products are branded merchandise usually given out by a corporate, governmental, non-profit entities and brands. The merchandise is usually used to create awareness of brands, as gifts during conferences, workshops and events. They can be used by a variety of entities such as businesses, consultancy firms and other professional service firms.

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What constitutes promotional materials?

These can range from inexpensive products that are used on a day to day basis such as pens and highlighters or they could be expensive mementos that can be placed strategically in offices and homes. Most companies and brands use caps, umbrellas, pens and other forms of stationery, t-shirts and polo shorts, bags, tablets or phones, computers, branded beverages or even furniture. The items are selected based on the budget and the intended goal or objective.


Advantages of promotional materials

The organisers of an event such as academic awards ceremonies can use promotional products to market an event. They can also be used to create awareness of a certain program or event. Guests can be given different branded products during or after an event for their use. As they use these products, they will be creating awareness to everyone who don't know the brand. promotional merchandise can also be used for maintaining client and employee relationships.


In addition, if a company or event has partners and sponsors, promotional materials can be used to enhance the relationship. They can also be used to introduce new products in a given market segment, to educate the public or targeted clientele of important things such as safety and healthy related matters. For example, producers of soaps can use promotional materials to communicate instances when the soap can be used. Political associations and leaders can also use promotional materials to create awareness of their initiatives or projects.


Effective use of promotional materials

In order to work effectively, the promotional materials should be created in a manner that passes the message across. Most of these promotional materials rely on visual aspects to create a lasting impression. The message should be simple and straight forward. It should also be captured in a manner that leaves an impression on everyone who come across it. The images should be clear and easy to understand unless they are part of a puzzle that the client needs to solve.


Keywords should be used in the promotional materials to represent the industry of operation, the nature of the business and how the business can assist the clients. For example, a consultancy and training firm operating in the microfinance sectors could have key words such as microfinance, financial inclusion, training, capacity building and so on. A company that organises academic awards could have keywords such as science, literature and innovation depending on the nature of the awards.